Influencer marketing

Boost your online shop activity with influencer marketing! In this short article, you'll find tips and tricks for finding the perfect influencer for your products and how to get started.

If you haven't already realised the benefits of influencer marketing, you might want to read the blog postSucceed with your influencer marketingwhere the pros and cons of the marketing strategy are highlighted.

Influencer marketing often takes place on Instagram

YOUR INFLUENCER IS A DIRECT REFLECTION OF YOUR BUSINESS - CHOOSE THEM CAREFULLY!
It's important that your business chooses an influencer who is in your target audience - and whose followers are also in your target audience. Furthermore, it is often not worth choosing influencers with a high number of followers if you are trying to work within a specific target group. It is therefore important to find the right type of influencer for your product.

CREDIBILITY IS THE KEY WORD
Most importantly, your influencers must be credible. Most consumers have realised that some influencers' opinions can be bought for money. If your influencer is known to sell everything to their followers for money, stay away from them. While your product may be perfectly good, the quality in the eyes of consumers may be affected by the products your influencer has previously advertised. Therefore, carefully check out your influencer's previous collaborators before signing an agreement. Read more about one ofDenmark's biggest influencer blunders here.

MEASURE YOUR INFLUENCERS
Once your company has a few good personalities under its belt, it's time to negotiate! Draw up a contract with your influencers so that both parties are fully aware of the rules of the game. How many posts are expected? Are there any sponsorships, fees or other forms of payment? All of this needs to be fully clarified before starting the task. It can be an advantage to work with more than one influencer at the same time so that you can compare results and analyse the target group further.

DO YOU HAVE A GOOD GRASP OF MARKETING LAW?
Regardless of whose responsibility it is to comply with marketing law, it is in any case not very good for your company's brand to end up in a possible media case. That's why you need to make sure that the rules are stated directly on your contact so that you at least have your back. After that, it's still a good idea to make sure that they don't do anything that could give you an unfortunate reference in Ekstra Bladet. If you want to read more about the Marketing Act, you canclick here.

Happy hunting