Google Shopping / Merchant Centre can be a valuable marketing tool if you have a webshop. Here's how to transfer your items automatically to Google.

1. Open your administration and search for "google shopping".

2. Here you will find the address of your feed. Select and copy the address.

3. Paste the address into the Google Merchant Centre or send the address to your marketing agency.

The procedure will be different in other shop systems. But the concepts are probably the same. Find your shop system's "google product feed" and copy its address.