Dorthe Schmidt is a guest writer at ideal.shop and partner atThe security label.

With a focus on consumer safety, it is important for all types of web shops - large and small - to be able to signal secure e-commerce.

Just as it is extremely important for the consumer to feel safe and secure in any e-commerce, it is also crucial for web shops to be able to appear safe and trustworthy to their customers who shop in the web shop.

Most online purchases go well, yet around 1/3 (37%) of consumers who shop online experience problems with one or more purchases. This is an increase compared to 2009, when only 8% of consumers experienced problems when buying online.

As a web shop owner, there are therefore several things you can focus on to ensure that consumers feel that they are shopping on a safe and trustworthy website.

Attention on the website

Make sure that the website appears credible.

If the website is in Danish, the text of the online shop must be in a clear and correct Danish language.

The webpage must contain all contact information - such as:

Name, CVR no., physical address, e-mail and possibly telephone number.

In addition, information about GDPR and cookie policy must appear on the web page.

Certified websites

In order for the consumer to experience the best results in a safe and secure e-commerce, it is a good idea for the web shop to be certified.

At Tryghedsmærket, all web shops have undergone a validation check, which, among other things, ensures the consumer that they are shopping in a web shop where owners are thoroughly verified before certification can be obtained.

This is the consumer's guarantee that they are shopping at a real and trustworthy webshop.

The online shop's trading and delivery conditions

It is essential that the online shop's website has visible terms and conditions of sale and delivery that are fully described - and comply with current legislation.

ideal.shop ensures that the terms and conditions are implemented on the website. These are approved by Tryghedsmærket

In most cases, the cancellation period for online shops certified by Tryghedsmærket is 30 days, even though the legislation refers to 14 days for online shops.

In the event of an accident

If the online shop's customers need a means of redress, the online shop should refer them to

The Danish Competition and Consumer Authority, to Nævnenes Hus, Toldboden 2, 8800 Viborg, Denmark, https://naevneneshus.dk/ or to https://tryghedsmaerket.dk.

If consumers reside in an EU country other than Denmark, they can complain to the European Commission's online complaint portal here: http://ec.europa.eu/odr.

When submitting a complaint, the consumer must be directed to provide the web-shop's e-mail address.

The above good advice, together with the web shop's focus on good service and unique products, will contribute to safe and satisfied customers - which is the basis for the web shop's increased e-commerce.